“If beauty is tangible, it is only because of the investment of one’s soul in a creation. Divinity finds the expression of beauty in nature, the mundane find it in their art.”
It is this art that is an indispensable component of a culture. Especially for a culture as eclectic as ours, art stands to be our pride. In other words, our culture thrives on art.
Nonetheless, Indian art is kept alive at the hands of the very people who embody it in their creations. And that life is augmented in the hands of those who treasure it dearly, as they live their lives in it. Thus, runs the circle of creation and appreciation thereby patronizing our culture in the cradles of those whose soul remains tied to the Indian tradition, irrespective of the advent of modernity.
At India Imprints, we celebrate this union of the makers and seekers of such art, by bringing them together. As birds of the same feather flock together, herein, those birds flock and soar together, bringing a distinctive, yet characteristic beauty to the vast sky that they fly in. The sky being, traditional Indian culture in the modern landscape.
Our culture ensconces itself in the comfort of the expressions of the hands behind the art. Lord Krishna once spoke of the purity and indestructibility of the soul in the Bhagavad Gita. That purity resonates in the art that these makers create with such pristine devotion towards their craft. A commemoration of this purity is what furthers its longevity, cementing our culture into permanence.
In the fleeting scenario of Western influence seeping into the Indian landscape, the essence of being ‘Indian’ needs to be kept alive. It is this very spirit that keeps our culture safe in the hands of those who bear the earthy fragrance of our soil in their existence.