The auspicious month of Shravan is here. The fifth month of Hindu calendar is considered lucky for worshipping Shiva. It is said that he is the holy Lord of every being alive in this cosmos and thus he is the preserver yet the destroyer, creator yet the demolisher!
According to the Vedic scriptures, the universe is charged with elements that purify the mind and body – the Shiva Tattvas. Marathi women keep fast on Shravan somvaar and pray to Lord Shiva for the well-being of friends and family.
It is a festive month as well. The women of Maharashtra buy various clothes and food. They are mostly in the mode of a one-month shopping spree, reflecting the festive culture of India.
Festivals like Mangala Gour and Narali Pournima are celebrated with enthusiasm.
India Imprints aims to preserve the Shravan Utsav and promotes the celebration through various organic products that help protect the purity of the auspicious month.