Kurtis has become our go-to desi attire that fits perfectly for any and every occasion. Be it formal wear or for festivals and weddings, kurtis are a life-saviour.
Hand-painted salwars and kurtis have something unique yet glamorous about them. But, there’s always a backstory to every form of attires we adorn.
Numerous artisans and craftsmen who have mastered the art of hand-painting work day-in and day-out in remote villages of our country. They bring us our favourite pieces of clothing.
However, the one who brings us this pristine work of art is always on the losing end as they don’t get paid well. As a result, there’s a constant degradation of this craft form as workers are shifting to other fields to meet their needs.
India Imprints stepped in with a determined stance in this regard bringing its patron’s beautiful hand-painted kurtis in the hope of restoring the art to its former glory!