“Intricate, delicate and calling to notice Changing colour with light Teasing, taunting, putting up airs, Sometimes peeking, sometimes camouflaging Another ear, another neck, a different hand to grasp What a chameleon, but you can’t help love it more.”

“Intricate, delicate and calling to notice

Changing colour with light

Teasing, taunting, putting up airs,

Sometimes peeking, sometimes camouflaging

Another ear, another neck, a different hand to grasp

What a chameleon, but you can’t help love it more.”

Contemporary modern Indian jewellery is like a chameleon, be it gold or silver or modern art. Sometimes their artful designs leave one wondering at their sophistication camouflaging their price tag.

Besides, India’s traditional jewellery has transformed over the years, just like her women. While history saw our beautiful socialites and royalty adorned with heavy studded beads and gold, the modern Indian women prefer simplicity and aesthetics.

For the intellectual working women, India has fused with indo-western patterns and has come up with tribal and handicraft jewellery. Artisans, also combine terracotta, glass painting and other various art forms in trinkets of today while imbibing these in the ancient romantic designs.

The beguiling fact is, these beautiful creations of art, can complement any form of Indian wear. Whether it’s a Kanjevaram sari or a Kurta Palazzo, these modern designs can make any women look smart.

Besides, these modern trinkets are mostly lightweight and straightforward focusing on aesthetics. There is an interesting story behind this; the lightweight jewellery signifies liberation. The modern Indian women are finally free and living their life with individualistic views.

She is now entitled to her own opinions and can live her life by her own terms.

Nothing is weighing her down! She is strong, fierce powerful but artfully classic. Another feature is the bright colours in jewellery. These signify optimism, unrestrained passion for success and determination. India imprints wish to glorify the artisans who have understood women and made designs befitting them. Sophisticated and balanced, these artistic jewelleries are bringing out the true essence of Indian women, enhancing her personality.