India is viewed as a soul-searching place by many. The rich heritage integrated with traditional socio-cultural ethnicity calls every art lover’s soul. Handicrafts form a dominating aspect of the Indian culture conglomerating the evolving modernity with evergreen traditionality.
It forms an essential industrial part for the country as well as the government. Women labourers especially hand stitch their own creativity onto handloom items like #kalamkari or embroidered fabrics. The fabric comes from remote Indian villages where our artisans reside.
This industry is more about the emotion of the worker rather than money earning intention. With urban fashion gaining strong foothold everywhere, it is essential to protect our culture’s rich hand works. Such art speaks directly to your soul as any art lover would tell.
The effervescent scent of Mother Earth along with reflections of India’s history blends well on these handicrafts. For, we believe it is our duty at India Imprints to preserve such creative artwork for the coming generations to know! Let’s join hands!