India is the land of festivals and of colours and both of these come together each year in the form of the festival of colours – Holi. Each year, towards the end of the luni-solar calendar, India bursts into a riot of colours almost as if it wants to mimic every hue of the oncoming spring and its many blooming flowers.
This day usually falls in the middle of March, sometimes varying with the Lunar cycle, and marks the onset of spring and the end of the darkness and melancholy of winters. But much like most other festivals and traditions of India, this day also has a hidden meaning.
It celebrates the end of all things negative and evil, like Holika, the sister of the demon king Hiranyakashipu, who died in a holy fire. The artists at India Imprints work everyday to portray this very love of colours and sheer joy through their gorgeous work everyday.