We tend to follow recent fashion statements and chase after celebrity styles. Yet, we never seem to realize how simple yet intricately beautiful traditional styled outfits are.
When talking about style, our indigenous sub continental soil has master craftsmen who have been making fashion even before these celeb magazines came out. We at India Imprints strive to bring together these hand crafted products reviving the true essence of our sub continental soil.
Now, if you consider this, the fashion industry has come out with Indo-Western blend these days, for e.g. tribal art patterns and swastika. Yet, these ideas originally belonged to the santhals’ or the tribes. We should treasure our traditional styles but we make them adulterated.
Shouldn’t we be upholding the styles so gracefully carried by our ancestors?
But we prefer to follow the magazines and brands. Hence, today let’s give credit to the ones who have upheld India’s fashion for real. Our ancestors!