Going with both traditional & ethnic wear, you may have seen vendors selling beaded Indian necklaces at small town fairs or carnivals?

Going with both traditional & ethnic wear, you may have seen vendors selling beaded Indian necklaces at small town fairs or carnivals? However, did you know these ethnic items date back to the Indus Valley civilisation?

Almost 5000 years ago, women and men used these beaded form of embellishments to ornate themselves and amplify their features. Since then, with time, ‘desi’ jewellery saw a massive change-over- It became most urbane, smart & heterogeneous.

Not resistant to growth and change; the modern artisans of today still use these age-old beaded designs and implement them into contemporary styles & state-of-art fashion jewellery.

However, while all of you love these hand-crafted trinkets, how many of you remember the face of the artisans? None!

Today India Imprints calls all Indians to give credence to these indigenous talents and let them be acknowledged on a broader platform so that our core aesthetics remain acknowledged globally.