From cotton salwar suits to today’s eclectic high street fashion, Indian style industry has undergone a massive change. But did you notice, the years have gone by, yet the Indian fashion domain hasn’t faced a completely turn-over to the west yet?
Today, the desi garments are modified merely to give off an urban look, to them. The sarees are worn with a more high fashion outlook, where the salwar suits combine an indo-western get-up. The garments today may be designed with an unusual style, but they still imbibe and imprint ethnic designs that remain timeless. Using organic fibres and colours, today’s artisans and weavers render out garments which are not just fashionable but are environmentally friendly too.
India Imprints is all about such sustainable fashion! We think that no matter how glitzy the high street fashion may become, natural fashion should be at the forefront. Their integrity till date remains unparalleled.