Fashion is not just about trends and innovative designs, but also about promoting ethical and artisanal styles. Artisans and weavers involved in creating textiles bring in the aesthetics of Indian culture and values.
All the fabric and prints are the proof of a magical spell cast by the Indian weavers. From Pure Ikat sarees to Ajrakh, from kalamkari to khadi, the textile industry vocals for sustainable fashion.
The efficient artisans promote eco –friendly fashion that goes beyond the usual beauty and vanity. Each piece of fabric resonates with the diverse culture and heritage of the country.
However, over the last few decades, the handloom industry is seeing a downhill in front of the steep competition. Fighting this crisis, the artisans are dedicating more focus on reviving their heirloom techniques.
India Imprints salute the essence of craftsmanship by encouraging their indomitable spirit. Because we believe in the potential of our artisans and their artistry.