Ever notice how our art, culture and tradition are faultlessly embedded in our traditional attire?

Ever notice how our art, culture and tradition are faultlessly embedded in our traditional attire? Time may have evolved as progressive India extended her arms towards western influence, but deep down our designers have never forsaken the individuality of Indian attires.

Today, in our coveted ethnic designer wears, we can still find the impression of our ancient art and culture. From unique Gond designs to Ikat prints, and handmade dabu printed embellishments; the attires are nothing short of fine art.

The hand-woven sarees, feature unique block printed designs, which end up narrating a tale. Generally, these designs are subtle but feature prints of Gods and Goddesses; most, however, centre on nature.

Another popular design on indo-western apparels of today, narrate intriguing stories though Kalamkari art. India Imprints stands in awe and marvels at the creativity and precise handiwork of our indigenous weavers, who leave no stones unturned when it comes to upholding India’s culture.