As Indians, we find our culture to resonate the strongest with nature.

As Indians, we find our culture to resonate the strongest with nature. After all, we place the earth on a maternal pedestal, proving our divine connection with nature. This is one of the reasons why we advocate the idea of sustainable fashion since we prefer staying close to nature.

The origins of eco-friendly clothing date back to the Indus Valley civilisation. Cotton textiles find their mentions in age-old literary texts tracing back to times as ancient as 400 BC.

Natural apparel has also been mentioned in Kautilya’s Arthashastra, wherein he refers to weavers as ‘Sutradhyakshya’. Throughout the centuries, hand-made Indian clothing was one of the primary trade items in India.

Therefore, at India Imprints, we strive to take this idea forward, with our collections of hand-woven apparel, sarees, dupattas, etc. made from natural fabric. We stand for our artisans, who weave their souls into their work.

Simplicity and ethnicity come alive when we don clothing that originates in nature.