‘A woman is nothing less or more than that piece of necklace she’s wearing.’
Indian women’s fascination for jewellery is ever-lasting. It all started 5000 years ago. During the Indus Valley Civilisation, and even after that, men and women handcrafted jewellery with different coloured beads and natural stones. They made beads out of ivory, silver or even wood.
Traditional India thrived on the jewellery-making industry. People came from around the world to adore the beauty of this handcrafted jewellery.
But the ‘modern’ India couldn’t sustain the popularity enjoyed by the ‘traditional’ Indian jewellers.
India is still the largest bead producers in the world. And, we, here at India Imprints are trying to restore this lost craft.
Our village craftsmen use the magnificently coloured natural stones and beads to make jewellery for our little girls and women. They take a central place in our hearts, and we refuse to let them go.
Let’s bring the ‘tradition’ back to ‘modern’ India!