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Several myths have existed surrounding the Kashmiri attire Pheran.

Several myths have existed surrounding the Kashmiri attire Pheran. It is primarily believed that emperor Akbar introduced it to the Kashmiris while others speculate that it was invented by the Persian travellers who wanted to keep themselves warm during the months of winter. But no matter where it actually comes from, the familiar feeling of
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Indian beauty has always been sought after.

Indian beauty has always been sought after. The mystery behind it has been a source of intense curiosity. Age-old traditions and our placental-pull towards natural and organic beauty products remain at the root of all mystery. Considering this pivotal idea, organic and hand-made soaps, shampoos, body cream, and lip balms have re-entered into the market.
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Mekhela Sador or Mekhela Chador holds its helm as a prevalent attire for women in Assam.

Mekhela Sador or Mekhela Chador holds its helm as a prevalent attire for women in Assam. It is a kind of saree which comprises of two clothes that are draped on the top & bottom respectively. The “mekhela” is the bottom half that is worn around the waist and is cylindrical in shape. It is
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India is heading towards a new dimension with its rich and trendy fashion sense.

India is heading towards a new dimension with its rich and trendy fashion sense. Sustainable fashion or eco-fashion is one of latest concepts in vogue. As a responsible citizen, we should be kind towards our environment and be rational with our resources. How many of you know about your garment lifecycle? Well, Indian designers give
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The image of an Indian woman in traditional attire is in itself a glorious sight.

The image of an Indian woman in traditional attire is in itself a glorious sight. The attire reflects strong heritage of the country with a versatile perspective of ethnicities. Keeping in mind the recent steadily depleting environmental conditions, organic products are on the surge. One amongst them, khunn, used for attires and accessories, add sophistication
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The mangal sutra is a necklace that technically signifies the marital status of a hindu woman.

The mangal sutra is a necklace that technically signifies the marital status of a hindu woman. But it is not all there is to it. The name itself signifies blessings, good wishes and holy verses. Each bead on a mangal sutra is meticulously blessed by a priest after summoning the power of the gods. The
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The Khajuraho Dance Festival is a dance and arts extravaganza that started being celebrated since the year 2002.

The Khajuraho Dance Festival is a dance and arts extravaganza that started being celebrated since the year 2002. It celebrates the traditional forms of various dances from all across India. This unique festival is organized every year in Khajuraho, an ancient city in Madhya Pradesh, famous for its heritage, temples and being a UNESCO World
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Love for jewellery by Indian women is not something we don’t know!

Love for jewellery by Indian women is not something we don’t know! Rather, it is an invariable truth that we love adorning with accessories irrespective of how big or small the occasion is. But this is not something contemporary. It’s been 5000+ years that women have been using jewellery for both aesthetic and financial purposes.
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Sindoor is a red powder that holds a lot of significance in the hearts of Indians.

Sindoor is a red powder that holds a lot of significance in the hearts of Indians. Also known as Kumkum or sindur, this bright red powder has many holy applications. During auspicious occasions, it is mixed with oil and used to draw holy symbols like swastikas on the thresholds of homes and even on new
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Perhaps one of the major things that separates dresses available at India Imprints from other brands is how they always effortlessly combine sheer traditional grace with a modern and classy look.

Perhaps one of the major things that separates dresses available at India Imprints from other brands is how they always effortlessly combine sheer traditional grace with a modern and classy look. Each of the dresses here are designed with the utmost care and it shows. From the length of the dress to the sleeves, each
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